So who's involved? Well here's a good thing to do - after any event like this, try a bit of spontaneous awareness. I remember the Guardian, BBC (presenters everywhere you looked), Orange, Q, Gaymers/Calsberg, and of course the supported charity brands - Greenpeace, WaterAid, Oxfam and Million Mums.
In no particular order then, some thoughts:
I suppose the BBC is the dominant player for me and for everyone watching the round the clock coverage over the weekend and everyone who'll now want to watch Blur's triumphant closing set on I-Player. I geared for the festival listening to BBC 6 music the week prior and now I'm getting all my post-fest reviews from the same place. I thought we'd done quite well seeing as much as we did - sounds like we only scratched the surface. The fantastic BBC coverage also helped to highlight the power and value of the live music market, apparently bands who featured on the TV coverage saw huge surges in i-tunes sales across the weekend, I heard 200% for Pendulum and 800% for Status Quo (clearly coming from a low base)....
...seeing as much as we did across the weekend was certainly aided and facilitated by the Guardian Guide. Firstly I have to say I was a guest of the Guardian - even so, the mini Guide each festival goer was handed on entry was genius. The full line up, some basic maps and some lovely editorial touches - 10 top Glasto facts etc. This was my key media for the 4 days - especially given my phone had little reception all weekend and ran out of juice by Sat am (more of Orange in a sec). So we all went a bit analogue, and the Guide was perfect.
If I had an iphone, some battery and coverage - then this interactive festival maps would have been my app of choice - still it a great way of looking back.
...Q Daily - a 16 page festival newspaper printed and distributed every morning, was also a delicious read - a great place to read about all the secret gigs I missed...
The other side is a interesting value exchange - the big corporates support (indirectly I should add) the not-for-profits. Meaning the Evis keep the festival rooted and Greenpeace et al get a very decent payday - not least driven by some very hard hitting video content played out between bands on the bigger stages.
* - bands, brands and fans - a term I got from the very excellent music marketing newsletter http://www.brandsbandsfans.com/